You could say the writing was on the wall when their magnificent Times Square location was closed 3 years ago, but it's now officially the end of the Toys R Us retail chain, following the slowest liquidation sale I ever did see. It really did feel like the last two months they were offering everything at only 10% discount.
Did I get to buy anything good?
Well, it's not like that ferris wheel was ever available to own..
I brought the "Toys R Us Exclusive!" Funkopop Fraggle Rock figure of Sprocket the dog, because it just looks fantastic (at 20% off) and the DVD of Woody Woodpecker: The Movie (at 10% off)..that was in the early days..I had a hunch that by the time they got to 50%, I would be staring at empty shelves. They had an iron grip on the Lego merchandise - I wouldn't be surprised if they just boxed those up and shipped them to some outlet mall chain or Family Dollar or whatever. I was curious about buying the updated version of Clue that replaced Miss White with Dr. Orchid, but I wasn't committed to keeping track of anything. Prior to this liquidation, I had gotten into those Funko "Mystery Minis" mini-figures of characters from The Disney Afternoon and wound up with three Negaduck figurines.
Toys R Us was never particularly good at sales...it was only by comparison to the mom-and-pop toy stores, the Kmarts, the Targets, the comic shops...then it looked like they offered better deals by a narrow margin. Plus, unlike the comic shops and mom-and-pops, you could get your money back or make exchanges without difficulty. I don't think the mom-and-pop shops will re-emerge as the main place to shop for toys and games, but there's something about Toys R Us' pricing strategies that eventually kept them from meeting their quota in the wake of increasing options to shop online or go to other stores. As a kid, I remember Kay Bee Toys and Lionel's Kiddie City toy stores were more popular because they had better prices on popular toys and video games, whereas Toys R Us usually only had lower prices on racecar test tracks and plastic toy dinette sets. They did have good prices on Hot Wheels and Matchbox toy cars; tourists would buy them a lot, as they were actually more expensive in countries outside the U.S.
Because the name of the store is such a recognizable brand across the globe, I wouldn't be surprised if the brand was acquired and the stores were revived, albeit in a smaller scale, possibly as a chain of upscale boutique toy shops..yeah, that's certainly not the same, plus it depends on whether or not the marketplace for upscale plastic toys, but I'm picturing something that can survive between the gentrified boutique and seedy-looking videogame stores.
Should it only be about selling toys? With Kids R Us and Babies R Us it looked like they were testing the waters before just sticking with the Babies department before the 90's ended, but I suppose the word "Toys" in the name kept them from thinking outside the box and feeling like they were overreaching if they were to add a "Home Furnishings"/"Intimate Apparel"/"Food" department...then it would really look like a Kmart.
And bring back Geoffrey the giraffe...they'd been kinda non-committal by keeping giraffes in their marketing material for the last decade or so, but it always seemed like Geoffrey had been retired, yet he was prominent during the chain's heyday...food for thought.
So...have I watched the Woody Woodpecker movie?
To be continued...
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